Developing Brand Communication & Production of Collaterals
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Responsible for various branding/marketing activities across business verticals on a PAN India basis
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Work in close co-ordination with the creative agency, create sharper consumer insights and develop effective brand communication
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Managing resource allocation and quality control (timing, cost, creative delivery)
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Editing and proof reading copy of various marketing communications
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Part of the onsite branding creation process and ensure high-quality production and timely deployment of on-site branding
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Building vendor network of various regional level BTL agencies / implementers / Printers
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Develop and execute new concepts and innovative POSM
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Collateral inventory and distribution management
Re-branding of lifestyle solutions brand - Glasxperts - was done considering the HNI clients it caters to. The new logo is contemporary, classical and elegant.
This campaign done for SilentVUE - noise-cancelling window solutions won the Gold at Maddys 2016.
Shows the 'Sand to (Glass) Solutions' story of AIS
Done for magazines like Society Interiors, Better Interiors, India Today Home, News of the Week, CW Interiors.