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Developing Brand Communication & Production of Collaterals

  • Responsible for various branding/marketing activities across business verticals on a PAN India basis

  • Work in close co-ordination with the creative agency, create sharper consumer insights and develop effective brand communication

  • Managing resource allocation and quality control (timing, cost, creative delivery)

  • Editing and proof reading copy of various marketing communications

  • Part of the onsite branding creation process and ensure high-quality production and timely deployment of on-site branding

  • Building vendor network of various regional level BTL agencies / implementers / Printers

  • Develop and execute new concepts and innovative POSM 

  • Collateral inventory and distribution management

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