Other Activities:
Working closely with Market Research, Media Planning and Public Relations team for execution of plans.
Market Research:
Worked on planning and execution of various studies like:
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Brand Health Study
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Trade Surveys
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Brand Name Testing
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Concept Testing
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TVC Testing
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Segmentation Study
Media Planning & Scheduling:
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Working with the media planning team to ensure proper planning and buying of space for brand campaigns
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Ensuring timely digital delivery of TVCs
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Tracking of campaign response and media effectiveness
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Scheduling logs for channels which provide Free FCT for promoting d2h
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Track and effectively utilize advertisement inventory basis the barter agreement with channels
Public Relations:
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Liaising with colleagues and key spokespeople
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Assisting the PR team in researching, writing and distributing press releases to the agency