DISH TV INDIA LTD.
Dish TV India Limited (DTIL) is India’s leading Cable and Satellite Distribution Platform with over 23 Million subscribers. DTIL is a front-runner in the Indian DTH industry, providing best-in-class entertainment across genres, to every nook and corner of the nation. With a deep distribution network reaching over 9450 cities and towns of India, it caters to more than 37% of the Satellite TV Market in India. Through its Brands – Dish TV, d2h & Zing, it provides a multitude of products and services for every need – be it DTH for home, business or your vehicle.
I joined Videocon d2h Ltd., Mumbai as Assistant Manager – Brand in September, 2017 and after its merger with Dish TV India Ltd. in March 2018, I was offered the role of Lead – Brand d2h in its Noida office. In August 2020, I was given an additional responsibility of handling the communication of all Value-added services for brands DishTV and d2h and later promoted as Manager wef April, 2021.
Working with d2h has helped me gain knowledge about Above-the-line (ATL) activities, market research and working for pre and post-merger integration process. Mergers can be very stressful and anxiety –producing as there is uncertainty involved. However, it has helped me in learning a lot of new things – working with diverse people, execution and managing my own emotions.
I was also awarded DishTV d2h Excellence Award for my performance in Q2 (FY 2018-19).
Have managed coordination & communication with multiple parties:-
External:
-
Creative Agency
-
Production Houses
-
Other agencies dealing in photo shoots, video shoots, video production, etc.
-
Media Agency
-
PR Agency
-
Market Research Agency
-
Media audit and advisory company
Internal:
-
Media Planning
-
Public Relations
-
Market Research
-
New Product Development
-
Value-added Services
-
Customer Experience
-
Content
-
Call Center
-
Legal
-
Finance & Accounts
-
HR
-
Sales Teams
-
Top Management - CEO, Functional Heads